It is said that "strong dragons do not overwhelm local villains". A newcomer from other places and a brand new brand have become the chairman of the "Star of the Mekong River" Home Building Materials Alliance once they arrive in Meitan. What is the origin of Zhang Zaiqiang, the Deer Marble Tiles dealer?
This question is not only asked by the people of Meitan, but also by the old wolf.
▲Zhang Zaiqiang, a capable person.
In August 2018, Zhang Zaiqiang signed a contract with Deer Marble Tiles, and the franchise store was opened for trial operation at the end of March 2019, and officially opened on June 15.
This shop is located in the second phase of Taiziwan Building Materials Market in Meitan County. It is a street facing shop with an area of 300 square meters and a fresh style. Zhang Zaiqiang said that this store has the highest rate of entering stores in Meitan County. The reason is that Deer Marble Tiles is a new brand in the local market, and the store has a large number of signs.
Store retail, cross industry alliance, decoration company, and engineering are the main sales channels of Deer Marble Tiles in Meitan. And the local masons have recognized the new brand of Deer Marble Tiles and have already taken orders. This is because Zhang Zaiqiang conducted three local clay and tile work activities (including one large-scale event).
Recalling the 60 person attendance of the bricklayer activity, Zhang Zaiqiang said that there were lucky draws, games, and dinners, and the bricklayer's evaluation was very good. He still remembered that a bricklayer did not come to the event for some reason. The bricklayer was once sticking bricks for the neighbor opposite Zhang Zaiqiang's house. When he came to visit the Zhang's house, he felt that the quality of Deer Marble Tiles was very good, so he brought one order.
▲Deer Marble Tiles store located in the second phase of Taiziwan Building Materials Market.
For Zhang Zaiqiang, the role of cross industry alliances is even greater.
Meitan is under the jurisdiction of Zunyi, with a small area. The entire county has a population of only 500000, while the county town has a population of over 100000. Family and friend relationships are more useful, and the value of cross industry alliances is becoming increasingly evident.
In the second phase of Taizi Bay, there is a "Mekong Star" home building materials alliance. On the day when the old wolf arrived, "Mekong Star" was conducting an alliance activity called "Anti Drug Action". The activity lasted from July 29th to August 18th, and the task was for each alliance member to successfully bring 2 orders to other members of the alliance.
This alliance currently has 8 merchants, covering different categories such as doors and windows, whole house suspended ceilings (OPP), mattresses (MUS), bathrooms (Jiumu), flooring (Holy Elephant), walls, kitchen cabinets/wardrobes, ceramic tiles, etc. Everyone has recommended Zhang Zaiqiang as the president of the alliance. Standing with brands such as Aopu, Mousse and Sacred Elephant, Deer Marble Tiles are naturally the first tier brand of Meitan ceramic tiles.
▲These brands are members of 'Mekong Star'.
Being able to become the president of the "Mekong Star" alliance is actually more important because of Zhang Zaiqiang's personal abilities.
A quick glance at Zhang Zaixiang's personal past reveals that he is a capable person.
Zhang Zaiqiang was born in Yuqing County, Zunyi City, Guizhou Province in 1977. In 1996, he worked in a garment factory in Kunming, Yunnan Province, and returned home to work as a farmer a year later.
When it comes to farming, it is actually planting Cash crop in rural areas and reselling various materials, such as grain, flue-cured tobacco, fertilizer, pesticides, coal, pigs, etc. Zhang Zaiqiang has a very flexible mind, such as reselling fertilizers. If the farmers don't have money to give him, he allows the other party to use grain to offset it. Then, he transfers the grain again and earns money.
Buying and selling live pigs to Guangzhou, there was no highway at that time, and it would take a week to travel one way. On the road, it was normal for a hundred pigs to die and four or five pigs to die. Zhang Zaiqiang, who was sitting in the driver's cab, felt that the smell was deadly.
Zhang Zaiqiang has a brother who is selling motorcycles. Previously, he picked up a motorcycle from Kunming. Zhang Zaiqiang used his name to go to Chongqing to find a motorcycle agent, and then rode his brand new motorcycle back with friends. Motorcycles priced over 2000 yuan wholesale in Chongqing were sold for over 5000 yuan by riding back to Yuqing.
Zhang Zaiqiang admitted that in those years, he did whatever he wanted to make money for. In his hometown, he only had chicks that he had never sold. He is the "capable person" in contemporary rural economy in China.
▲Zhang Zaiqiang and his companions from the "Star of the Mekong River".
If the rural scalping has tempered Zhang Zaiqiang's courage, since 2005, Zhang Zaiqiang has gone out of Yuqing County to do catering in Fenggang County, which is the key node of his role transformation from a small trader to a real businessman.
That year, a friend invested in opening a 300 square meter restaurant and asked Zhang Zaiqiang to manage it. This restaurant specializes in Quanniu hotpot, and its business is very hot, with customers always filling up.
Eating is inseparable from drinking, and Zhang Zaiqiang has extended his business to alcohol. In 2007, he became an agent for Langjiu in Fenggang.
However, Zhang Zaiqiang couldn't drink alcohol himself, so he lacked a sense of experience in selling alcohol. He worked as an agent for Langjiu for two years and gave up.
Guiyang is the provincial capital city of Guizhou, and Zhang Zaiqiang believes that business in Guiyang will be better. In 2010, he transferred his catering business to Guiyang.
▲Scenario-based display in Meitan specialty store.
In the process of Zhang Zaiqiang's transformation from a catering boss to a building materials agent, his friend Liao Ling, the agent of Deer Marble Tiles in Zunyi, played an important role.
On July 22, 2018, Liao Ling and the agents of Deer Marble Tiles in Yuqing County were going to Xingyi to attend the company meeting. They parked their car in Zhang Zaiqiang's shop in Zunyi. They said that the ceramic tile business was good, and that the brand of Deer Marble Tiles was good, so Zhang Zaiqiang was impressed.
Next, the Deer Marble Tiles headquarters sent people to Guiyang to find Zhang Zaiqiang. As soon as he came, Zhang Zaiqiang signed the agency of Meitan County, and the delivery task was 1 million yuan that year.
Until then, Zhang Zaiqiang still didn't know what the marble tiles looked like.
But Zhang Zaiqiang believes that his friends will not harm him.
CCTV has an advertisement for Jianyi marble tiles, which Zhang Zaiqiang has seen. He analyzed that marble tiles will definitely be the mainstream product in the next decade, so he believes that this category has a market. In addition, Zunyi, Qingyu and Meitan will work together to make Deer Marble Tiles, and we will certainly build this brand with mutual help.
So, after signing the contract, Zhang Zaiqiang excitedly went to Foshan to inspect the factory.
This visit has strengthened Zhang Zaiqiang's confidence in making Deer Marble Tiles in Meitan. It was the general manager of sales who received and explained in person. Zhang Zaiqiang thought that this move represented that the boss of Deer Marble Tiles was also very dedicated, and his own experience of Nan Shunzhi also made him excited.
The product is important, but following the right people is even more important. "After the investigation, Zhang Zaiqiang resolutely invested over 2 million yuan and prepared to do a big job in Meitan.
▲The product display at the Meitan specialty store is very refreshing.
From the very beginning, Zhang Zaiqiang has been working as a team. He has a high heart and is determined to build Deer Marble Tiles into the No. 1 brand in Meitan.
So, what are the brands with strong performance in Meitan?
Marco Polo, Nobel, Dongpeng, Samite, Hongyu. That is to say, it is these brands that Zhang Zaiqiang will surpass in the future.
Of course, there needs to be a process to grow.
To achieve this goal, it is necessary to build a team, go through channels, do engineering, and gradually clarify various relationships.
At present, Zhang Zaiqiang's team consists of 6 people, including 1 store manager, 3 shopping guides, 1 designer, and 1 manager. The daily work is handled by the manager and store manager. But Zhang Zaiqiang is not a shopkeeper. He spends five days a week in Meitan and only returns to Guiyang on weekends.
▲The resident designer is currently working.
If you want to do a good job, you can't do it on your own. Some people have already brought orders for Deer Marble Tiles in the "Anti drug Action" of the "Star of the Mekong River" Alliance. Naturally, some customers have also placed orders (the house price in Meitan is 5000 or 6000 yuan, and the unit price is generally 20000 or 30000 yuan). Meitan's decoration companies have a market share of about 30%, including more than 10 turnkey companies, and 4 of them have cooperated with Deer Marble Tiles, which have also received orders.
Since the trial operation, Deer Marble Tiles have received more than 60 orders, and it will be satisfactory to complete 100 more orders in 2019. Because this is a big brand, unfamiliar brand, and done by outsiders, it takes time to settle.
Since January this year, there have been no new developments or deliveries in Meitan, but they have been in place since September. Most residential areas in Meitan have an area of 110 to 130 square meters, with half of the buyers buying and improving their homes in one go. However, about 70% of the buyers immediately renovate their homes, with the majority buying materials for decoration.
That is to say, since September this year, the first market climax period of Deer Marble Tiles will be ushered in in Meitan.
For this, Zhang Zaiqiang is silently preparing.
▲Zhang Zaiqiang has a lofty heart.
