From August 8 to 18, it was the time for the group purchase activity of Deer Marble Tiles "Qiandongnan Great Battle". Li Qizhi, the dealer of Tianzhu County, was eager to continue to enhance the influence of Deer Marble Tiles in the local area through this round of activity.

　　Now, Li Qizhi is all focused on the activity. This is because the event brought him huge benefits.

　　But in Tianzhu County, there is a building materials alliance called "Aishang Home Furnishings". This alliance is very active, with two large events per year and one small event per month. One small event can close 300 transactions at a time.

　　Note: The transaction here refers to the orders brought by alliance members, excluding self signing.

　　If self signed, there are 600 orders. Based on an average order value of 15000 yuan, an alliance event can bring in sales of 9 million yuan.

　　"Aishang Home" is a dual brand. There are 19 brands at present, including Quanyou, Hengjie, Sophia, Leish Lighting, Skyworth, Sacred Elephant Flooring, etc. The management is strict and it is difficult to squeeze in. Deer Marble Tiles were squeezed in the fourth phase of the alliance activity.

　　The president position of the "Aishang Home Furnishing" alliance consists of one original and two duplicates. Currently, Li Qizhi is the vice president of the alliance.

▲The ambitious Li Qizhi.

　　In fact, for the whole dealer system of Deer Marble Tiles, Li Qizhi is still a newcomer. He was introduced to sign the Deer Marble Tiles contract on June 23, 2018, when the brand was holding an important meeting in Zunyi.

　　In 2018, almost the whole company of Deer Marble Tiles came to Guizhou to help, and even Sansui County next door also came, which made Li Qizhi confident in the brand of Deer Marble Tiles. And the brand he was representing almost shut down just because of a color difference issue.

　　Li Qizhi remembers that when he signed the contract, the headquarters felt that his existing 120 square meter storefront was not powerful enough and requested him to increase the storefront area, citing that the larger the storefront, the more profitable it was. So Li Qizhi increased the storefront area to 200 square meters, and he invested a total of 1.2 million yuan for this.

　　Lao Lang observed on site and found that this store is located in Qiandongnan Commercial Logistics City, near Tianzhu Bus Station, facing the street with a very imposing entrance. It is said that the area of the store ranks among the top five in Tianzhu County.

▲Tianzhu Deer Marble Tiles store before opening.

　　On the National Day last year, Deer Marble Tiles Tianzhu store began its trial operation, and it officially opened on July 27 this year.

　　As a novice in the ceramic industry, Li Qizhi paid the price of a year for his growth.

　　In the month of trial operation, there were still sales of 20000 to 300000 yuan, but since then, business has been very cold, especially the upgrade of brand names, which actually has an impact on dealers. However, by the opening day of this year, the popularity had significantly rebounded. Li Qizhi told Lao Lang that on the day of opening, groups of people entered the store and signed a total of 12 orders.

　　In order to enhance the brand's influence in the local area, Li Qizhi launched 11 "anti-aircraft gun" advertisements in Tianzhu County.

　　Now, after the increase in influence, the reflection on sales is the most intuitive, so Li Qizhi is very confident in completing this year's task.

▲The ubiquitous "anti-aircraft gun" advertisement.

　　It's not like a dragon can't surpass a river.

　　Li Qizhi, born in 1988 in Fuzhou, Jiangxi, holds a technical secondary school degree. After working in his hometown for several years, he came to Tianzhu County, Qiandongnan Prefecture on the recommendation of his uncle to start a lighting business.

　　But at that time, the performance of LED lights was not stable, and after-sales problems caused Li Qizhi to lose 370000 yuan. Therefore, two years later, he gave up the lighting business and turned to selling bathroom and street lights. Li Qizhi's bathroom and street lamp business turned losses into profits. Li Qizhi supplied street lamps and bathroom products at the bus station, party school, and Lantian Kindergarten in Tianzhu County.

　　But there were too many after-sales problems, which prompted Li Qizhi to switch to the ceramic tile business. Because in his opinion, there are not so many after-sales issues with ceramic tiles.

　　However, after only 4 months as an agent for a Jiangxi ceramic tile brand, one color difference problem "killed me" (Li Qizhi's original words). This is the fundamental reason why Li Qizhi finally chose Deer Marble Tiles.

　　The Qiandongnan Trade and Logistics City, which has four to five hundred merchants, originally had an alliance, and Li Qizhi was the chairman of this alliance. After acting as the agent of Deer Marble Tiles, Li Qizhi went further and became the vice president of "Aishang Home" Building Materials Alliance. And this is closely related to his network accumulated through years of hard work in Tianzhu County.

▲Tianzhu Deer Marble Tiles team took photos in Libo during outdoor expansion.

　　Tianzhu County is actually a small place, with a population of only 470000, but there are many tile brands, including Marco Polo, Dongpeng, Mona Lisa, Guanzhu, Samite, New Zhongyuan, Chang'an and Anji, just like a small Foshan. In addition, there are also Jiangxi tiles. Li Qizhi estimated that there are no less than 40 ceramic tile brands in Tianzhu County.

　　In this environment, Li Qizhi carefully analyzed the channel expansion of Deer Marble Tiles, and then determined the primary and secondary. In his mind, the cross industry alliance, which accounts for 60% of the market share, is definitely the first channel, while store retail, which accounts for about 20% of the market share, is the second channel. Small cities are a society of acquaintances, so customer referrals and recommendations from bricklayers cannot be ignored.

　　It is understood that there will be two properties to be sold in Tianzhu County in October this year, with a total of nearly 1000 units available. Based on an average area of 120 square meters (with a price of 4300 yuan), Li Qizhi estimates that it will bring about 20 million yuan in ceramic tile sales.

　　How to fight for a bigger cake when strong enemies are around?

　　Holding a dinner party and signing for the CEO, Li Qizhi said he struggles every month to find a way out. He told Laolang that he was doing a thank-you meeting for the bricklayers and old customers, and the old customers could get points after buying bricks in the Deer Marble Tiles store. The points could be transferred to others for buying bricks or converted into cash.

　　Li Qizhi candidly stated that the brand name upgrade, especially when he changed the store just three months after signing the contract, local owners would have ideas for distributors, which is why he launched 11 "anti-aircraft gun" advertisements in one go. He Hope Motor Company headquarters will give more support to his new comer in advertising.

　　Li Qizhi made it clear that as long as he had sufficient conditions, he could use these favorable conditions as leverage to double the sales of Deer Marble Tiles in Tianzhu County, eventually overturn Marco Polo and other brands, and become the first in Tianzhu County.