Do you know where the biggest store of Deer Marble Tiles in Guizhou is?

Zunyi.

Do you know the sales volume of Deer Marble Tiles in Zunyi?

Local dealer Liao Ling stated that it is not convenient to disclose both last year's sales and this year's sales, but he revealed that his long-term goal is to exceed 50 million yuan in annual sales.

Liao Ling's store is located in Zunyi Tianyu Building Materials Market, with an area of more than 2000 square meters, including 1100 square meters of Deer Marble Tiles. In terms of area, this is the largest store of Deer Marble Tiles in Guizhou.

▲Liao Ling is a kind and kind person.

When the old wolf arrived, he found that the storefront was being renovated. Liao Ling told Laolang that he was going to invest millions of yuan to gradually transform the Deer Marble Tiles area. The reason for this type of business while renovating is because it is currently the peak sales season.

Liao Ling is very confident in the Deer Marble Tiles. He is also going to get a shop in the second shop (not yet built) of Fantasy Home.

It is said that Liao Ling won the Sheraton Hotel in Zunyi, the benchmark case of Deer Marble Tiles project.

Liao Ling has always been valued by the Deer Marble Tiles Headquarters. In addition to the Sheraton Hotel case and the thousands of square meters of large stores, the most important thing is his annual sales contribution.

Liao Ling clearly told Lao Lang that the current distributors of Marco Polo and Dongpeng in Zunyi are his learning objects, and his long-term goal is to exceed 50 million yuan in annual sales.

▲Deer Marble Tiles also had a "Zunyi Conference".

Not a single step can lead to a thousand miles; Without accumulating small streams, no river or sea can be formed.

Long term goals should be achieved step by step, rather than being overly ambitious.

And Liao Ling's growth also came step by step.

In 2002, 17-year-old Liao Ling came from Neijiang, Sichuan to Zunyi, Guizhou to help his uncle work. Manage the warehouse, sell bricks, deliver goods, and do everything, with only a few hundred yuan per month. At that time, Liao Ling was still very shy. When encountering difficulties from clients, he didn't make much excuses, but instead used a sincere attitude to resolve their hostility. Eventually, he influenced them by doing practical things, so he had many repeat customers.

In 2005, Liao Ling began to work independently and wholesale at the Tianyu Building Materials Market. There was no facade, only a warehouse. Liao Ling had no experience in business operations and relied on others to introduce business. By 2008, he finally lost 400000 yuan. This time starting a business, he bought experience with money.

In 2009, Liao Ling decided to come back and his family gave him 300000 yuan. This time, Liao Ling became proficient in learning. He partnered with an experienced uncle, who was behind the scenes and operated the business. He represented Monte Carlo in retail and distribution in the county. This year, with a total shipment of 1.5 million yuan, Liao Ling achieved some success.

In 2015, my uncle retired and my cousin took over. However, due to a disagreement with my cousin's business philosophy, they separated.

After the separation, Liao Ling partnered with a friend to represent Deer Marble Tiles (then known as Jin Zunyu) and opened an 800 square meter store.

It is said that Deer Marble Tiles are now blooming everywhere in Guizhou, which is related to Liao Ling's opening a big store in Zunyi, and Liao Ling himself introduced three dealers to the headquarters.

In the process of development, Liao Ling has acted as the agent of many ceramic brands, such as Hongtao, Montecarlo, Jiale, and now Lampo, Jinke. But from beginning to end, Deer Marble Tiles have always been the first brand in his mind, and his desire is to focus on Deer Marble Tiles. And Liao Ling also told Lao Lang that dealers should not be half hearted when making ceramics, but should have a firm will.

When he first started to make Deer Marble Tiles, Liao Ling focused on retail and engineering. The main engineering cases included Sheraton Zunyi Hotel and Meitan Tea Expo Center.

▲Appearance of Sheraton Zunyi Hotel.

▲Meitan Tea Expo Center has also used the products of Deer Marble Tiles.

Currently, Liao Ling's sales channels are mainly half package, full package, and designer based. Currently, he is collaborating with more than ten full package companies, while there are twenty to thirty companies in the half package category.

80% of my business comes from referrals

Being a person before doing things, Liao Ling has accumulated a lot of connections. He believes that the reason why his business can achieve this level is not only due to the large exhibition hall, but also due to his good service attitude.

Doing business is dealing with people. To be a person, one must have a pattern. Without a big mind, there can be no big future? "Liao Ling said.

Liao Ling attaches great importance to service.

Before sales, there is a dedicated designer to measure the room; After sales, deliver goods to your doorstep, and place bricks and drawings in different areas. During construction, after-sales personnel will come to watch over the master to avoid making mistakes; During the construction process, if there are any modifications on site, after-sales personnel will promptly follow up and make changes. In addition, Liao Ling also has a dedicated group that keeps customers informed of relevant issues at any time.

Liao Ling believes that branding is actually about reputation and service.

He promised the customer that he would be responsible for all non-conforming products. However, in fact, in Zunyi, the product quality of Deer Marble Tiles has never had a major problem. It is said that one customer bought 4 suites of Deer Marble Tiles within two years, and another customer recommended 6 suites.

Liao Ling said with great emotion, "Only integrity can create value that is recognized by customers."

▲These enterprises have cooperated with Deer Marble Tiles.

The era of windfall profits has passed, and what I pursue is low profit, high quality, and high service

During the interview, Liao Ling mentioned several topics that he still needed to learn and improve. He believes that, especially in terms of management, he still needs to further improve to keep up with the pace of the times.

We manage people through systems, and the company has a manager and store manager. We have morning meetings and reports every day, and we use nail management software for daily management

Now, the Zunyi team of Deer Marble Tiles has become a Corporatization operation (the company's name is Huahui), with a total of 18 people, including 6 shopping guides, 2 designers, 2 after-sales personnel, 2 delivery personnel, 1 warehouse personnel, 2 finance personnel, and 3 business personnel.

These employees are mostly locals. In order to provide employees with sufficient sense of security, income, and correct values, Liao Ling plans to distribute dividends to all employees next year.

Share the money earned with employees instead of sharing it alone. This is the realm of Liao Ling, who is 1.81 meters tall.