In 2020, live streaming was too popular. Ma Yun, Dong Mingzhu, Luo Yonghao and other big shots have brought goods across the border, and even CCTV hosts such as Kang Hui and Benny Sa have also gone to broadcast live. In order to meet the new consumption demand, Deer Marble Tiles actively embraces the new Internet model of "short video+live broadcast e-commerce", realizes the new marketing form of online+offline integration, lays out new retail fields, opens up new sales battlefields, and helps Deer Marble Tiles's globalization path.
On August 8, in the activity of "live broadcast robbing factories and collecting model houses", Tencent Home helped Deer Marble Tiles to ignite online live broadcast. Deer Marble Tiles's Super Anti-Scratch successfully attracted 1511800 owners to watch online. 21188 orders were placed through the live broadcast room, 6236 customers were clinched, and the expected turnover was 86.35 million.
On August 16, A Shuang, an online celebrity designer with more than 20 million fans, came to the headquarters of Deer Marble Tiles to live challenge Deer Marble Tiles, the king of the world's Super Anti-Scratch tiles. 561000 owners witnessed Deer Marble Tiles's Super Anti-Scratch through six live broadcast platforms, including Tencent Home, Sina Home and A Shuang Tiktok Live!
Whether the tiles are good or not depends on grinding!
Durable, from the top in China to the top in the world.
Deer Marble Tiles created the national patent technology of "super wear-resistant diamond glaze". The Super Anti-Scratch diamond glaze is made of the world's first glaze company, Italian Karubian glaze, with a wear resistance of more than 4 levels, which is 3 times higher than that of ordinary ceramic tiles. Durable, from the top in China to the top in the world.
True gold is not afraid of fire. Nan Shunzhi, the chairman of Deer Marble Tiles, is very confident of Deer Marble Tiles's Super Anti-Scratch quality. Through the Super Anti-Scratch 10000 people PK contest, consumers all over the country can personally experience Deer Marble Tiles's Super Anti-Scratch quality. According to statistics, the Deer Marble Tiles has held 538 Super Anti-Scratch 10000 person PK contests in 80 cities across the country, with more than 26900 participants and 161400 witnesses, and a total of 3100000 yuan of bonus has been awarded.
A Shuang's live broadcast challenges the world's king of Super Anti-Scratch tiles.
The Super Anti-Scratch quality of Deer Marble Tiles makes people scream.
The Deer Marble Tiles super wear-resistant has conquered the fans of Ah Shuang. The comment area is really lively!
How durable is the Deer Marble Tiles? How is Super Anti-Scratch made? A Shuang, a designer who loves design more than men, came to the Deer Marble Tiles headquarters on August 16 to live challenge the king of the world's Super Anti-Scratch tiles. Through the destructive comparative test of steel brush, grinder, handstand pushdown, skate shoes and other strong shocks, the designer Ah Shuang said frankly that the Deer Marble Tiles is really Super Anti-Scratch, and 561000 owners also felt the Deer Marble Tiles is Super Anti-Scratch through the screen. It's amazing to leave a message and scream in the live broadcast roo
In the 2-hour live broadcast challenge activity, designer A Shuang, standing in the professional perspective of designers, popularized the importance of Super Anti-Scratch of ceramic tiles to owners and fans through intuitive comparative Super Anti-Scratch tests, and preferred Deer Marble Tiles to choose ceramic tiles for decoration. A Shuang's Tiktok studio also invited Deer Marble Tiles's director of product research and development and senior Italian designer Robert. Mr. Robert, who has 25 years of experience in international ceramic design, said: "Deer Marble Tiles pays attention to original design, and our products have also won International Design Awards such as the gold medal of China Italian Ceramic Design Competition. Finally, I would like to thank President Nan of Deer Marble Tiles for his attention to original design."
Tencent Home helped Deer Marble Tiles ignite online live broadcast.
A nationwide live streaming event with 21188 online orders.
From July 28 to August 8, with the support of Tencent Home Furnishing and the help of Deer Marble Tiles's active marketing team, the 12 day "live broadcast collection of factory model houses" activity attracted more than 800 stores in Deer Marble Tiles across the country. 21188 orders were placed online, 6236 customers were clinched, and the estimated turnover was 86.35 million.
The 58 active marketing teachers of Deer Marble Tiles Ceramic Tile University fully mobilized the enthusiasm of community fans through multi-level community-based operation strategies such as interaction, activation and fission. In the live broadcast landing activity on August 8, the Deer Marble Tiles ignited customers' purchase desire and triggered a craze for buying bricks by virtue of the world leading Super Anti-Scratch quality and awesome price concessions.
In 2020, the brand new retail of live streaming and e-commerce, which perfectly combines live streaming and e-commerce, saw its popularity skyrocket and become very popular! As the representative of new domestic products, Deer Marble Tiles actively embraces the new model of the Internet, and provides multi-dimensional support from team training, traffic introduction, content operation, product promotion, etc., to achieve a comprehensive upgrade of traditional retail, help the brand develop rapidly, and gradually develop from a Chinese brand to a global ceramic brand.