More than 800 square meters of Red Star Macalline storefront, with sales exceeding tens of millions of yuan, and annual advertising investment of hundreds of thousands of yuan.

　　Relying on these Hard power, among the ceramic tile brands in Kaili, Guizhou, Deer Marble Tiles Super Anti-Scratch have successfully reached the first echelon.

　　The helmsman of Kaili Deer Marble Tiles is Huang Xiaohui from Shaoyang, Hunan. He has been in Kaili for more than ten years.

　　▲Huang Xiaohui, the helmsman of Kaili Deer Marble Tiles.

　　I never thought about working.

　　Huang Xiaohui is a bold and meticulous person. He started his business in Kaili from his hometown in Shaoyang during his youth.

　　In Kaili, Huang Xiaohui has been engaged in various industries, such as opening a Clothes shop, which can be said to be experienced in business since childhood. He claimed that although he had not attended much school, he never thought of going to work.

　　The gap between people starts from consciousness. The reason why Huang Xiaohui, who has a clear mind, entered the ceramic tile industry is also because he smelled business opportunities in the process of decorating his own house.

　　In 2012, Huang Xiaohui bought a rough house in Kaili, and when he purchased tiles, he found that this industry was capable, which inspired him to enter the industry.

　　Do as you please. Looking back in 2013, Huang Xiaohui represented a ceramic tile brand and ultimately ended up paying tuition fees. Later, he came to Foshan for investigation, and was finally moved by Nan Shunzhi, chairman of Deer Marble Tiles, who was also a dealer, and became the first batch of Deer Marble Tiles dealers in Guizhou in 2014.

　　Just at this time, Red Star Macalline planned to open a store in Kaili, and Huang Xiaohui reserved the best store location in advance, that is, the 800 square meter Deer Marble Tiles store located on the basement of Red Star Macalline on Kaikai Avenue.

　　▲The designer in the store is working diligently.

　　Record of Refining First Line Brands.

　　This 800 square meter storefront was fully renovated by Huang Xiaohui for half a year at that time. In line with the progress of the store decoration, he began to put anti-aircraft ads in the downtown area of Kaili, and the red star Macalline also hung a large poster ad of Deer Marble Tiles on the facade.

　　Huang Xiaohui is serious about advertising placement, as he invests hundreds of thousands of yuan in advertising expenses every year.

　　With a storefront and advertising channels, the team naturally must keep up.

　　Huang Xiaohui has built a team of nearly 20 people from the beginning, responsible for design, in store sales, after-sales, peripheral business, packaging channels, semi package designers, engineering and other departments.

　　Huang Xiaohui was specially responsible for the development and maintenance of semi contracting designers and engineering channels. The day before the interview on August 17, he had just returned to Kaili from a hotel engineering project in Taijiang County.

　　What is particularly gratifying for Huang Xiaohui is that the team members he formed "have been with me since the beginning" and have now become old employees.

　　Stable team, large storefront, and sufficient advertising. Carey Deer Marble Tiles has grown rapidly into a first-line brand under the control of Huang Xiaohui, and its sales volume of more than 10 million yuan has ranked among the top three local ceramic tile brands.

　　▲Deer Marble Tiles posters outside the store.

　　Full of confidence in the future.

　　Nowadays, the pattern of Kerry's building materials market has changed. In addition to Red Star Macalline and Fantastic Home, in the past two years, they have also built building materials markets such as Bohuang and Huayi.

　　Especially for the ceramic tile brands that have entered Huayi, they are all single family exhibition halls with thousands of square meters, and because they were just renovated last winter, they are all new stores.

　　In addition, although Kerry's proportion of refined decoration is only about 20%, it has only delivered two small properties this year.

　　These have all brought an impact to Kerry's home building materials merchants.

　　However, Huang Xiaohui remains confident. His confidence comes not only from his past experience, the precipitation of brands, the accumulation of contacts, a mature team, high-quality services, but also from the newly upgraded Deer Marble Tiles products.

　　Huang Xiaohui is very confident about the newly launched Super Anti-Scratch marble tiles of Deer Marble Tiles, especially the imported glaze used in them. He believes that this differentiated product has great market potential.

　　In order to better display the Deer Marble Tiles super wear-resistant marble tiles, Huang Xiaohui is planning to comprehensively upgrade the 800 square meter Red Star Macalline store. The upgraded Kaili Deer Marble Tiles deserves greater expectations.

　　▲Kerry Deer Marble Tiles has ordered again.