The Deer Marble Tiles is on fire in Jinhua.
On June 2, the Jinhua railway station activity of "Super Anti-Scratch 10000 People PK Competition" for Deer Marble Tiles Super Anti-Scratch was held in Tianhong Furniture City. Jinhua consumers personally verified how Super Anti-Scratch Deer Marble Tiles's products are with their own hands. After the event, consumers immediately place orders on-site.
The old wolf noticed that since this year, Deer Marble Tiles sSuper Anti-Scratch have held several similar events in East China, and they have received great praise everywhere they go.
The slogan of this attack of Deer Marble Tiles is also very targeted, "use action to witness miracles".
▲The Jinhua team is signing the 'Military Order'.
Time will move forward slightly. On March 19 this year, the Deer Marble Tiles Super Anti-Scratch "Thousands of stores in thousands of cities" Jinhua Investment Promotion Conference was held in the Deer Marble Tiles store in the central Zhejiang building materials market in Jinhua City. More than 30 potential dealers from counties and towns under the jurisdiction of Jinhua attended the conference. Five dealers signed agreements on the spot, and more than 10 potential dealers were in continuous follow-up.
From the Jinhua Investment Promotion Conference to the "Super Anti-Scratch 10000 people PK Competition", the time interval is less than three months, one is for dealers to attract investment, the other is for consumers to build momentum, which is the logic of the rapid rise of Deer Marble Tiles Super Anti-Scratch in Jinhua.
▲On site of Jinhua Investment Promotion Conference.
Xiang Zhiyu, 54, was very busy when the Deer Marble Tiles Super Anti-Scratch were on fire in Jinhua.
On the first day, I called him and he was driving outside; On the day when Old Wolf arrived in Jinhua, he was in his hometown in the countryside; On the day of the scheduled interview (May 21st), Xiang Zhiyu is preparing to fly to Guangzhou with his friends, leaving only two hours for the interview with Lao Lang.
Two hours is just two hours.
▲An energetic and energetic Xiang Zhi Yu.
Lao Lang and Xiang Zhiyu are old friends. As early as he was an agent of a certain brand, he met Lao Lang in the Wuyi store of Deer Marble Tiles Super Anti-Scratch (then called Jin Zunyu). That was the same time in Wuyi, Xiang Zhiyu invited Lao Lang to visit his store at the Jinhua Zhezhong Building Materials Market and listened to his idea of changing brands.
After that, Xiang Zhiyu came to Foshan. After meeting the old wolf again, he inspected the current Deer Marble Tiles Super Anti-Scratch.
Then Xiang Zhiyu became the Jinhua agent of Deer Marble Tiles ultra wear-resistant marble tiles (signed in January 2018). In fact, the successful holding of the investment promotion conference of the Deer Marble Tiles in Jinhua in March this year has something to do with Xiang Zhiyu's influence in the local area.
Looking back at the original decision, Xiang Zhiyu said that the reason why he chose Deer Marble Tiles was that it had a good marketing idea and good product design. He also expressed confidence in his boss, Nan Shunzhi
▲Xiang Zhiyu is always in a hurry.
Xiang Zhiyu told Lao Lang that at least 5% of Jinhua's ceramic tile brands have withdrawn from the market.
In the current building materials market in central Zhejiang, brands such as Marco Polo are in good condition, while the current situation of other brands is not optimistic. For example, brands such as Bo and Si have closed down and no one has taken over. And the brand that Xiang Zhiyu used to represent, now Jinhua, is also unpopular.
However, the Deer Marble Tiles Super Anti-Scratch are on the rise in Jinhua, as can be proved by the activity on June 2.
▲The Deer Marble Tiles shop is very recognizable.
The main reason, Xiang Zhiyu believes, is that consumers are rational and prices are too high to accept. The Deer Marble Tiles Super Anti-Scratch has made adjustments in its positioning in recent years, which is just in line with the consumer demand.
At present, there are 500 square meters of Deer Marble Tiles Super Anti-Scratch in Jinhua, and the sales channel is mainly retail (a brand represented by Xiang Zhiyu before is mainly engineering), accounting for 70% of the share. The minimum unit value is 20000 to 30000 yuan, and the large unit value is 70000 to 80000 yuan, even 100000 to 100000 yuan. In the past, Xiang Zhiyu couldn't even think about this single value.
▲Modern freshness is the impression of Deer Marble Tiles store to consumers.
Of course, what Xiang Zhiyu refers to as "retail" actually includes alliances, home decoration, decoration companies, and residential areas, and he collectively refers to these channels as retail.
I also do engineering, and Xiang Zhiyu has a deep local network. He also told the old wolf that Jinhua has built many self built houses, but there are now more hardcover houses in the urban area.
▲Xiang Zhiyu listened to the opinions of members of the manufacturer's assistance team.
Xiang Zhiyu felt very deeply about the league activities. In the league activities, Deer Marble Tiles took orders and signed orders first. The tasks were overfulfilled and he was never fined.
There are many activities in the local alliance, and everyone brings orders to each other, but in the past, this was something that Xiang Zhiyu couldn't do with eight sticks. At that time, let alone participating in alliance activities, I couldn't even gather the bricks for my own store decoration and sample room.
▲The Deer Marble Tiles is the champion of the league.
Xiang Zhiyu, born in 1965, is full of energy and busy like a gyroscope every day. He said, 'It's not easy to get started without being tired, because the foundation of a brand is different - the longer the brand settles, the better the effect.'
Xiang Zhiyu's confidence in the Deer Marble Tiles Super Anti-Scratch comes from the good quality and color of the products, and his many regular customers and good reputation. He said, 'If the customer trusts this person, they trust the brand they represent.'
In fact, Xiang Zhiyu, who is 54 years old this year, has no children to take over the ceramic tile business. His children are thriving in other industries. He is going to let the management team hold shares. Finally, when he retires, he will hand over the business to his team's partners, so that they can continue to make the Deer Marble Tiles bigger and stronger in the local market.
▲The white marble tiles are good on both the walls and floors.
